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Client successes

RightNow Technologies

First contractor brought on board by founder to support launch of early SaaS solution for customer care. IPO within seven years. Exited to Oracle for $1.5B.

Compuware

Brought on board by turnaround CEO in conjunction with 2014 acquisition by Thoma Bravo. Exited to BMC Software for $2B.

CA Technologies

Primary messaging consultant following post-scandal rebranding from "Computer Associates" in 2010. Exited to Broadcom for $18.9B.

Change Healthcare

Joined content marketing team following IPO in 2019 to support expanded offerings to providers and payers.

Exited to UHG for $13B.

Other client successes include Brightwork (to McAfee), RES (to Ivanti), and Vivisimo (to IBM).


I've also worked with Cisco, Dell (and its SecureWorks unit pictured here), Microsoft, National Grid, Oracle, and Siemens -- plus lots of entrepreneurial startups.


Experience and expertise

Software, AI, and tech services

Software, AI, and tech services

Software, AI, and tech services

Technology is about more than features and functions. It's about helping customers achieve specific business objectives within constraints that can potentially become objections.

Cybersecurity

Software, AI, and tech services

Software, AI, and tech services

Digital transformation dramatically increases exposure to digital risk, forcing organizations to seek ways to optimally mitigate that risk despite tight budgets and a global talent shortage

Healthcare

Software, AI, and tech services

Finance and insurance

Technical innovation, economic pressures, and regulatory mandates are driving changes in treatment, diagnosis, patient engagement, SDoH, claims processing, and cost control.

Finance and insurance

Manufacturing and logistics

Finance and insurance

Capital markets are undergoing epochal change as fintech innovation (AI, blockchain, mobility, crypto, etc.) intersects the volatility induced by climate change, geopolitical fluidity, and other conditions.

Manufacturing and logistics

Manufacturing and logistics

Manufacturing and logistics

IT/OT integration, supply-chain risk, and transport telemetry are among the factors driving both new value propositions and intensifying global competition

for companies that actually make stuff.

Energy and utilities

Manufacturing and logistics

Manufacturing and logistics

Decarbonization, decentralization, and digitization are re-shaping the way we generate, distribute, deliver, consume, and price power in the face of climate change and relentlessly escalating demand.

Journalist, editor, and columnist

Tech media

Past contributor to Business Communications Review, Byte, CRN, CIO, Computerworld, Datamation, InternetWeek, PC Magazine, Network Computing, Network World, TechCrunch, and others

Contributing editor for Dark Reading and InformationWeek

Featured columnist for NetWare Solutions and Network Magazine

Business publications

Past contributor to Business Week, Forbes, Fortune, and Xconomy

Featured columnist in Success Magazine

Vertical market publications

Past contributor to American Banker, Digital Insurance, EdTech, Employee Benefit News, Fedtech, Health Data Management, HealthIT, Insurance & Technology, National Mortgage News, StateTech, Wall Street & Technology, and Wealth Management

Events

Large events

Executive roundtables

Executive roundtables

I can handle the big stage. I've given keynotes at events like DataOps Shanghai and

Siemens North America's sales conference.

I also interviewed Tim Berners-Lee and others onstage for IBM at their major events.

Executive roundtables

Executive roundtables

Executive roundtables

I'm adept at facilitating interactive events

such as executive roundtables and user groups where success depends on maintaining

a lively discussion and handling impromptu topics on the fly.

Online webinars

Executive roundtables

Online webinars

I've hosted webinars, virtual trade shows, and other online events on a variety of platforms

for clients in technology, pharma, healthcare, finance, higher ed and other verticals.

I keep it lively and interesting! 

Services

Writing

Engaging, high-impact narrative for websites, blogs, ebooks, white papers, case studies, press releases, socmed, and other content marketing needs.

Branding and positioning

Messaging and original wordsmithing to drive content quality and consistency across all deliverables.

Multimedia support

PowerPoint decks, short-form video scripts with storyboard timing, and other multimedia deliverables.

Event MCing, panel moderation, and session/keynote presentations

Fresh ideas and out-of-the-box thinking that optimizes audience engagement -- whether that audience is your customers, your channel partners, or your own people.

Executive ghostwriting

Elevate your personal brand with minimal investment of personal time and effort.

Marketing and sales strategy

Add fact-based perspective to your team with an independent veteran who understands B2B buying decisions -- and hasn't been drinking the Kool-Aid.

Copyright © 2023 lenny liebmann - All Rights Reserved.


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