Great content is truthful, relevant and compelling.  Creation of great content therefore requires:

  • Rigorous intellectual integrity
  • First-hand knowledge of current facts on the ground
  • Genuine concern for one’s audience

It may also require a bit of nerve.

If these qualities were commonplace, great content would be too.  But they aren’t.

Perhaps that’s why your search has led you here.

Dark Reading interview with Russ Spitler of the Open Threat Exchange